From the CEO

  • Bushfire prevention

    The heavy rains on the weekend just past may have alleviated the onset of the fire danger period in much of Victoria, which is gazetted in many local government areas as 4 December to 1 May. In East Gippsland, however, we have been reminded of the constant need to stay

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  • Changing the narrative

    In this industry we are no stranger to being in the media, whether it be local, regional, mainstream, online or social. The coverage we receive varies at best, and is not always positive. There are those who fundamentally disagree with what we do, and they are very vocal about it.

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  • Getting out on the road…

    The heart and soul of this industry is its people, which is why I’m so delighted in getting out and visiting VAFI Members and seeing the great work they are doing. This week the VAFI team is out on the road visiting the North East region of the state. From

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  • Don’t just look at the headline numbers

    One thing I have learnt over the years is not to look just at the headline numbers as they are reported, as they rarely paint an accurate picture of the situation – particularly in relation to jobs and employment in the industry, and the value of the industry. Let’s let the numbers speak

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  • Tips for success

    ‘Change is the law of life, and those who look only to the past or present are certain to miss the future’ John F. Kennedy Recently the VAFI Media & Communications Coordinator attended a webinar about the lessons for successful Public Relations (PR). After discussing how the organisation can be more proactive

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